Episode 5:
User-generated content allows marketers to build an emotional connection with the audience, gain their trust, show authenticity, and form meaningful relationships. User-generated content highlights how other customers are having an experience with your brand, and it generates a feeling of empathy or maybe even envy. Learn why user-generated content is so popular now and what are the different types of user-generated content available for you to use as part of your digital marketing campaigns.

Welcome to Coast 2 Coast Podcast!

We are here on a mission to empower you with cutting-edge knowledge of business, marketing, and digital communications. We want to inspire you with tips to cultivate your skills and strategies to scale up your business. With proven methods that work, you have just landed on your transformative journey with Jacob Dermelkonian. 

Podcast Produced By: Hamad Ibrahim
LinkedIn: http://ow.ly/nbUZ50Fb8i1

Podcast Host: Jacob Dermelkonian
LinkedIn: http://ow.ly/Ujrw50Fb8mv

Jacob Dermelkonian, a disciplined and top-performing strategist, Marketing, Business Development, and Communications professional, with nearly 2 decades of experience in the EMEA and GCC region. Jacob has cultivated expertise and skills in research, product development, integrated communications, digital transformations, media solutions, and sales and to drive business expansion, revenue growth, and speed market penetration; along with capabilities for driving profitability within highly competitive organizations and markets; thus, generating positive net marketing contribution and increased return on investment. 

With academic qualifications that include a Bachelor in Business, Economics, Master’s in Marketing, and Diplomas in Digital Marketing and multiple internationally accredited certifications from London, the United States, and Europe, Jacob started his entrepreneurship crossing in 2013. While still working in banking, offering consulting services mainly across multiple industries in Emerging Markets and across Europe, with the main focus on startups, Small and Medium Enterprises, and larger-sized companies in Poland, Italy, Chez Republic, France, Portugal, Spain, and more. 

This was the dawn of the Jacob International Group.

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